News 19 March 2006 GRABA GLAMMY Basic instinct beauty Sharon Stone is the latest 40-something sta... GRABA GLAMMY...

SHARON STONE was back in the spotlight last week as she promoted her steamy sequel to Basic Instinct and revealed her secrets of looking fab at 48.

And she is not alone - forty-something celebrities such as Elizabeth Hurley, Halle Berry and Kim Basinger have all been signed up to promote the products of famous fashion houses.

Allyson Stewart-Allen, director of London-based International Marketing Partners, said: "Women in their forties are much more financially independent than their younger sisters and the cosmetic and fashion houses recognise this.

"Having spoilt themselves in their 20s and 30s women see no reason to stop in their 40s and 50s when they have more time and even greater spending power."

"If you're 50, the chances are you're not going to relate to Kate Moss but you will to someone like Sharon Stone. It's about empathy and rapport.

Andie has fronted such ad campaigns as the Plenitude and Visible Lift range. She has been modelling for well over two decades and has no plans to give up. Andie says: "I'll go on as long as it feels good."

His new spring/summer collection which was inspired by Valley of the Dolls, the 1967 kitsch movie based on Jacqueline Susann's book. Cox believes stunning mum-of-one Liz is perfect for his campaign because real women identify with her. He said: "She's not armncandy, she's not a teenage stick insect.

Sixties icon Twiggy has helped turn the sales tide for the high street store, after appearing on billboards and TV ads modelling their fashions.

Joined by younger models Erin O'Connor, Noemie Lenoir and Laura Bailey, Twiggy has proved she's as popular as when she was discovered at 15, and age doesn't have to be a barrier when it comes to success.

FOLLOWING in the footsteps of Diana Ross and Linda Evangelista, the star of 1992's Indochine has been named the latest beauty icon for Mac, the cosmetics company.

TEN years after she retired from modelling, the former Mrs Billy Joel has returned to Cover Girl to front their new Advanced Radiance range. Cover Girl gave Christie her big break with a contract in 1976, the start of a 20-year partnership, which is believed to be the longest-running cosmetics contract of any model in history.

KIM was enlisted by Italian fashion designer Muiccia Prada to model her spring/summer 2006 Miu Miu collection after her performance as Eminem's mother in 8 Mile.

Wearing a printed black and white mini dress and white T-bar shoes from the new spring summer 2006 collection, the mum-of-one proved an ideal choice to front the campaign because she was a model before she was an Oscar-winning actress.

Muiccia Prada said: "Fashion no longer needs to be defined by preconceived notions. To be a woman means to be many things at many times, especially in today's world."

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