Zoe, Holly and Sinitta do their best Pink Ladies impression at the launch of new reality show Gre... Zoe, Holly and Sinitta sta

Zoe Ball, Holly Willoughby and Sinitta - who was doing her best prom queen impression - did The Pink Ladies proud as they rolled up to the launch of new talent-search show Grease Is The Word in a candyfloss-hued Cadillac. The gorgeous trio are helping track down a Danny and Sandy to star in a stage version of hit musical Grease as part of a new ITV reality programme produced by Simon Cowell.

Fresh from hosting Dancing On Ice, Holly will present a special ITV2 programme called Greased Lightnin' while Simon Cowell's ex, Sinitta, is a member of the Grease Is The Word judging panel. The former Eighties pop singer is joined by record producer David Gest, theatre guru David Ian, and celebrity choreographer Brian Friedman.

Those aiming for Grease stardom will be put through their paces over ten weeks, with the final Danny and Sandy being chosen on June 9. "Grease is the best musical on the planet," said X Factor judge Simon when he announced plans for the show last year. "These two parts will be the most sought-after roles in the West End." The winners will go on to appear in the Piccadilly Theatre production from August.

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