Final Launch Event, 'Battle of the DJs', at 7:00 p.m. on 18th of March at FREEWAY 19, Palace Gr... SifyMax Launches www.bangalo

www.sifymax.in, the leading broadband portal from Sify Limited,(Nasdaq:SIFY), a leader in Consumer Internet and Enterprise Servicesin India with global delivery capabilities, announced today the launchof www.bangalorelive.in, the country's first city-centric broadbandwebsite.

Bangalorelive.in will showcase original Bangalore-centric videocontent, created exclusively for an online audience. The videos willfocus on city news and events, entertainment, celebrities, lifestyle,commerce and politics, anchored by Net Jockeys (NJs), a new conceptintroduced by Bangalorelive in India. The Net Jockeys will alsopresent daily news bulletins on video, covering the latest happeningsin the city extensively. The broadband website also features, for thefirst time in India, live video feeds from traffic web-cams stationedat key junctions of the city including Brigade Road and Hosur Road.

A key aspect of Bangalorelive is the options for users to publishtheir views, participate in Bangalore-specific discussions and uploadtheir own content in images and videos. They can also messagegreetings through Short Message Service (SMS) to their friends who areusing the site that will scroll across the home page on a ticker. Theidea is to make Bangalorelive the online resource and home forBangalore's citizens, and the perfect way for Bangaloreans livingelsewhere to stay in touch with what's happening in their home city.

Nikhil Chinapa, the popular MTV VJ from Bangalore, now based inMumbai, says, "Considering that people from Bangalore have a reallystrong emotional bond to what they consider 'their' city, a site likeBangalorelive.in is a great way for them to stay in touch with allthat's happening in the city. No matter where they are now, Bombay,Delhi, Canada or the US, every Bangalorean can keep up to date onwhat's happening in Bangalore-the clubs, the music, the buzz, news,hot topics, and in recent times, the latest traffic as well!"

Mr. Surya Mantha, Sr. Vice President, Interactive Services, SifyLimited, said, "This is one of the most exciting web initiatives inrecent times, and we believe that the people of Bangalore will embraceit and truly make it come alive! The site is India's firstcity-centric broadband website designed to be the Bangalore citizenscommunity media channel for airing their views, discussing hot localtopics and building their own personal space online."

Mr Mantha added: "With 24x7 live video coverage of the city'straffic, news & events, reviews, news from around town presented byIndia's first Net Jockeys, television-style newscasts and mostimportantly, video and image galleries for users, Bangalorelive is allset to change the online experience of people from Bangalore, whetherthey are in the city or elsewhere. The website also featuresBangalore-specific classified advertisements for jobs, matrimony, realestate and automobiles which can be posted and viewed by the usersfree of cost."

Bangalore residents who log on to www.bangalorelive.in can takepart in the four-week long contest, which ends on March 18th 2006,offering the all-new Scorpio as the mega prize! Users just have towatch three videos, and answer one question on each, to be eligible towin the Scorpio. Contestants also win iPods and World Space Receiversevery week!

The launch of Bangalorelive began with a four week-long eventacross the city billed the "Battle of the DJs". Three of Bangalore'sbest DJs are competing for the 'Favourite DJ' title. Bangaloreans canvote for their choice by sending an SMS to 4545, Sify's short code fortext messages. The DJ with the most popular votes wins!

The grand finale starts at 7:00 p.m. on the 18th of March atFREEWAY 19, Palace Grounds, Bangalore. The event promises to be thepulsating culmination of an exciting series that have had peoplevoting for their favorite DJs, and logging on to Bangalorelive to airtheir views, and participating in the live events.

Sify is a leader in Consumer Internet Access, Portals, andEnterprise Services in India, offering end-to-end solutions with acomprehensive range of products delivered over a common Internetbackbone infrastructure reaching 160 cities and towns in India.Consumer Services comprise of Access Media -- with the over 3000strong iWay cyber cafe chain across 149 cities and towns and broadbandaccess to homes, and Portals with one of India's leading consumerportals www.sify.com, and India's first broadband content portalwww.sifymax.com. A significant part of the company's revenue isderived from Enterprise Services, which include corporateconnectivity, network and communications solutions, security, networkmanagement services and hosting. A host of blue chip customers useSify's Enterprise Service offerings. The company's network services,data center operations and customer relationship management areaccredited ISO 9001:2000.

This press release contains forward-looking statements within themeaning of Section 27A of the Securities Act of 1933, as amended, andSection 21E of the Securities Exchange Act of 1934, as amended. Theforward-looking statements contained herein are subject to risks anduncertainties that could cause actual results to differ materiallyfrom those reflected in the forward-looking statements. Sifyundertakes no duty to update any forward-looking statements.

This is cache, read story here