www.sifymax.in , the leading broadband portal from Sify Limited, (Nasdaq:SIFY), a leader in Consu... SifyMax Launches www.banga

www.sifymax.in , the leading broadband portal from Sify Limited, (Nasdaq:SIFY), a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities, announced today the launch of www.bangalorelive.in , the country's first city-centric broadband website.

Bangalorelive.in will showcase original Bangalore-centric video content, created exclusively for an online audience. The videos will focus on city news and events, entertainment, celebrities, lifestyle, commerce and politics, anchored by Net Jockeys (NJs), a new concept introduced by Bangalorelive in India. The Net Jockeys will also present daily news bulletins on video, covering the latest happenings in the city extensively. The broadband website also features, for the first time in India, live video feeds from traffic web-cams stationed at key junctions of the city including Brigade Road and Hosur Road.

A key aspect of Bangalorelive is the options for users to publish their views, participate in Bangalore-specific discussions and upload their own content in images and videos. They can also message greetings through Short Message Service (SMS) to their friends who are using the site that will scroll across the home page on a ticker. The idea is to make Bangalorelive the online resource and home for Bangalore's citizens, and the perfect way for Bangaloreans living elsewhere to stay in touch with what's happening in their home city.

Nikhil Chinapa, the popular MTV VJ from Bangalore, now based in Mumbai, says, "Considering that people from Bangalore have a really strong emotional bond to what they consider 'their' city, a site like Bangalorelive.in is a great way for them to stay in touch with all that's happening in the city. No matter where they are now, Bombay, Delhi, Canada or the US, every Bangalorean can keep up to date on what's happening in Bangalore-the clubs, the music, the buzz, news, hot topics, and in recent times, the latest traffic as well!"

Mr. Surya Mantha, Sr. Vice President, Interactive Services, Sify Limited, said, "This is one of the most exciting web initiatives in recent times, and we believe that the people of Bangalore will embrace it and truly make it come alive! The site is India's first city-centric broadband website designed to be the Bangalore citizens community media channel for airing their views, discussing hot local topics and building their own personal space online."

Mr Mantha added: "With 24x7 live video coverage of the city's traffic, news & events, reviews, news from around town presented by India's first Net Jockeys, television-style newscasts and most importantly, video and image galleries for users, Bangalorelive is all set to change the online experience of people from Bangalore, whether they are in the city or elsewhere. The website also features Bangalore-specific classified advertisements for jobs, matrimony, real estate and automobiles which can be posted and viewed by the users free of cost."

The launch of Bangalorelive began with a four week-long event across the city billed the "Battle of the DJs". Three of Bangalore's best DJs are competing for the 'Favourite DJ' title. Bangaloreans can vote for their choice by sending an SMS to 4545, Sify's short code for text messages. The DJ with the most popular votes wins!

The grand finale starts at 7:00 p.m. on the 18th of March at FREEWAY 19, Palace Grounds, Bangalore. The event promises to be the pulsating culmination of an exciting series that have had people voting for their favorite DJs, and logging on to Bangalorelive to air their views, and participating in the live events.

Sify is a leader in Consumer Internet Access, Portals, and Enterprise Services in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure reaching 160 cities and towns in India. Consumer Services comprise of Access Media -- with the over 3000 strong iWay cyber cafe chain across 149 cities and towns and broadband access to homes, and Portals with one of India's leading consumer portals www.sify.com , and India's first broadband content portal www.sifymax.com . A significant part of the company's revenue is derived from Enterprise Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting. A host of blue chip customers use Sify's Enterprise Service offerings. The company's network services, data center operations and customer relationship management are accredited ISO 9001:2000.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.

This is cache, read story here